Localization

This page has links to my favorite localization resources and current industry news.

February 2016: Lately it has struck me how many European startups’ websites and interfaces are monolingual — in English! As I prepared an internationalization + localization workshop for Startupbootcamp Barcelona I noticed that most of the startups in the program have their user interfaces in English only. At the 4 Years From Now (4YFN) conference for startups I saw the same trend.

Leading with English is good to show international ambitions, but being in English does not mean a company is actually efficiently attracting international customers and sales: aside from super-technical products, most non-native English speakers prefer to do transactions in their native language, and in B2B services most customers prefer to use interfaces in their native language.

Additionally, this trend of monolingual websites in English makes me wonder if the startups have actually internationalized their technology and content management processes on the back-end to handle multiple languages. If not, it may require significant re-working of technology and processes later to move from being monolingual to multilingual.

Startups need to set themselves up from the, well,… start, for multilingual and international business even if they are currently only producing content or interfaces in one language. This will allow them to expand quickly and efficiently in the future.

January 2016:  Why You Need To Shape Your Startup To Scale Up Globally, by Salvatore Giammarresi (Paypal)

September + October 2015: I have done two webinars for startups in the Impact HUB Scaling Program (website):

Webinar #1: How To Prepare for International ‘Before’ Going International

  • Introduction
  • Basic Commercial & Marketing Drivers Impacting International
  • Some Definitions
  • Example of Localization In Practice
  • How Does Internationalization Help An Early-Stage Company?
  • Hassles I Have Encountered
  • Internationalization Considerations By Team
  • Action-Items
  • Q&A

Webinar #2: Ready To Go International? How To Adapt Your Online Presence

  • Introduction
  • Definitions
  • Localization goals
  • Localization impacts in your company
  • Examples of localization
  • Best practices
  • UI
  • Content
  • E-commerce
  • Email marketing
  • Localization hassles
  • Action items