This page has links to my blog posts about international business.

 

Proof of attractiveness of EU Tech Ecosystems (ex. France) = non-local / international inflow

My post on the Acquired.fm Slack Channel in response to a discussion about impressions about the France/Paris tech ecosystem.

 

EU Startups Skipping Europe For The US Market

When you read about EU companies expanding to the US, see if they have already expanded in Europe.

 

EU Startups Going English-only First

A surprising number of startups in Europe are doing their online presence only in English. That does not necessarily mean they are truly international or global.

 

In September & October 2015 I did two webinars for startups in the Impact HUB Scaling Program (website).

The videos have since been taken off YouTube, but here the outlines of the presenations:

Webinar #1: How To Prepare for International ‘Before’ Going International

• Introduction
• Basic Commercial & Marketing Drivers Impacting International
• Some Definitions
• Example of Localization In Practice
• How Does Internationalization Help An Early-Stage Company?
• Hassles I Have Encountered
• Internationalization Considerations By Team
• Action-Items
• Q&A

Webinar #2: Ready To Go International? How To Adapt Your Online Presence

• Introduction
• Definitions
• Localization goals
• Localization impacts in your company
• Examples of localization
• Best practices
• UI
• Content
• E-commerce
• Email marketing
• Localization hassles
• Action items